A specimen is a sample of how you actually use your mark with the goods and/or services identified in your application in the commercial marketplace.

The USPTO typically accepts the following specimens for goods:

1. A photograph of the product showing the mark directly on the product (e.g., the bottom of a coffee mug)
2. Product labels and tags showing the mark (e.g., the label on a t-shirt)
3. Product packaging showing the mark (e.g., detergent soap packaging)
4. Signage used in a product display at a store (e.g., a photograph of the display)
5. A webpage showing or describing the product near the mark and with purchasing information (e.g., a webpage showing a photograph of a computer laptop, the mark for the laptop appearing above the photograph, the price appearing below the photograph, and a shopping cart button/link appearing on the page)

The USPTO typically accepts the following specimens for services:

1. Print or Internet advertising
2. Brochures and leaflets
3. Menus for restaurants
4. Business cards and letterhead with a reference to the services
5. Marketing materials
6. A photograph of business signage and billboards
7. A photograph of a musical band performing with the band’s name displayed during the performance (e.g., on the band’s drum)