Trademark registration is not required to receive common law trademark protection but an unregistered trademark will not enjoy the following benefits provided to registered marks:
- Public notice of your claim of ownership of the mark
- A legal presumption of your ownership of the mark and your exclusive right to use the mark nationwide on or in connection with the goods/services listed in the registration
- The ability to bring an action concerning the mark in federal court
- The right to seek incontestable status after five years of continuous use on the principal register
- The use of the U.S. registration as a basis to obtain registration in foreign countries
- The ability to record the U.S. registration with the U.S. Customs and Border Protection (CBP) Service to prevent importation of infringing foreign goods
- The right to use the federal registration symbol ®
- Listing in the United States Patent and Trademark Office’s online databases.